Beyoung
2020 / Graphic design
Catalogs.
Developing a revolutionary line of products to facilitate the consumer's relationship with their skin across all generations.
My role: art direction and layouts
Leonardo Pessoa (Copywriter); Gabriel Martins (3D)Guilherme M. (Final Correction); Theo Cardinali (Conceptual Approval); Fernanda Badan (Graphic Production)
Project.
After changing product packaging, we needed to inform consumers of the news.
The project was to create 2 versions of catalogs (premium and simple) presenting the launches, showing the new visual identity, explaining the iconography of the products and publicizing the brand's manifesto.
Result.
Customers understood the company's concept in greater depth as well as all the information relevant to the products they purchased.
The catalogs helped the public to understand the change in packaging identity, reaffirming the benefits and assets of the products, showing that only the layouts had changed and not the quality of the brand.
Premium Catalog
Simple Catalog
