Beauty Caps
Website redesign.
Redesign of the brand's website adapting to the growth of the product catalog.
2019 / UX/UI redesign
Project.
With the increase in the brand's product catalogue, the challenge was to create a new website and organize the new product categories in an intuitive, informative way and with a focus on sales conversion.
Result.
Desktop and mobile versions to facilitate consumer navigation in search of the brand's launches.
My role: UX research, visual design, prototypes.
Project carried out with: Theo Cardinali and Felipe Bizzi
Process
​New website content:
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Menu (products; about the brand; club; access)
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Hero carousel of best sellers
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Landing pages on each line
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4 subscription club options
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Checkout
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General product list
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Track order/login
The project had a short deadline for development, so different websites were researched on desktop and mobile to identify elements such as flows, animations and visual components.
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PUBLIC
An analysis was made of the public that followed and interacted with the brand on social media, identifying a young audience with a fun personality as a reference for the website's look.
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WIREFRAME
After searching and surveying references, screens of the public's interaction flow with the website were sketched and a low-fidelity prototype was created for a simple usability test. After analyzing and modifying the flows where necessary, the wireframe was designed for validation.
PROTOTYPE
​The high-fidelity prototype was designed for desktop and mobile, but the project and new tests were not finalized due to the company's closure on the market.
