Além da Arte
2020 / Graphic design
Labels.
Development of layout and cutting for labels - metallic BOPP for the flavoring brand Além da Arte.
My role: layouts, conceptualization and final arts.
Silvia Kavabata(mockups)
Project.
The brand discovered through research that its customers would like to buy different products using the same perfume. With this, the company developed lines with 3 different items to compose the launch of its new fragrances.
The challenge was to create 3 different label identities (sober, glamorous and childish), from the technical design to the artwork for each product in the lines, maintaining consistency and differentiating by fragrance color.
Result.
New product lines identified by color for their new fragrances, pleasing the consumer public with different uses.
The brand was satisfied with the visual result and the increased demand for the products.
